Traffic Analysis and Visitor Engagement

We often hear about website hits or visits.  However, it is not how many potential customers come to your site, but what they DO once they are there.  Just because you drive more traffic to your site doesn’t mean they will stay. If they don’t easily find what they are looking for, they will just leave.

Creative Web Designs offers analytic services to evaluate the trends of customer engagement and offer suggestions for improvement if necessary.

Where do I start?

When determining an improvement strategy, Creative Web Designs takes the following factors into account:

  1. Current site traffic: Take a baseline traffic report to begin trending process.
  2. Define site goals: Back to our first rule of SEO, we help you define why your website exists.  We then help you select up to 7 engagement indicators that define a ‘conversion’, whether it’s time on the site, how many pages they read, filling in a form, accessing your contact page, downloading something, or making a purchase.  See Visitor Engagement below to help guide what a conversion would be for your business.
  3. Quarterly trend reports: A report is generated quarterly to analyse visitor trends against site goals. What happens on a daily basis isn’t as important as overall trends. Traffic can be affected for a number of reasons. We track the percentage of overall visits that satisfy each of the ‘conversion’ indicators over time.  Tracking visitor engagement allows you to put traffic data in perspective. Even if overall traffic for the site is down, but the number of engaged users are up, that still means the site is doing well!

Visitor Engagement

The most common misunderstandings of Search Engine Optimization is that it isn’t just important to attempt to increase the level of visitors, but to increase the level of visitors’ engagement.

We assist with traffic analysis with an “engagement index” — an equation that goes beyond pageviews and into the factors that differentiate a loyal, dedicated prospect from a fly-by.

Back to our first rule of SEO, we help you define why your website exists.  We help define up to 7 engagement indicators that define a ‘conversion’, whether it’s time on the site, how many pages they read, filling in a form, accessing your contact page, downloading something, or even making a purchase.  These indicators define the level of customer engagement.

The next step was to track the percentage of overall visits that satisfy each of these categories over time.  More broadly, tracking visitor engagement allows you to put traffic data in perspective. Even if overall traffic for the site is down, but the number of engaged users are up, that still means the site is doing well!

By having a well-rounded SEO strategy and are aware of factors that engage your visitors, we help drive up the quantity as well as the  quality of visitors, keeping them coming back and referring them to friends and colleagues.